Retail Christmas Tips: Attract Customer With Effective Window Displays
Primark's Window by The One Off, a retail and branding design agency based in the UK
Find the picture here http://www.theoneoff.com/work/browse/client/primark
We all know that Christmas is the biggest time for retail sales, but what can you do to make sure you get the most out of the silly season? Getting shoppers into your store is the first step. You only have a few seconds to grab a shopper's attention and lure them into your store, and window displays can make or break a shopper's decision to enter. Remember, a bunch of things shoved randomly in a window is not a window display.
So what are the essential elements of an effective window display?
Balance: Asymmetrical or symmetrical displays as long as it is balanced. Asymmetrical visuals always attract the eye because it stands out but it is much more difficult to balance.
Size of Objects: Place the largest object into the display first as it helps to balance the other elements.
Colour: Set the mood and trigger feelings.
Focal Point: Where do you want the shoppers' eyes to go? Use the product, signage and background colour to attract the eye.
Lighting: Should accent focal point, if possible.
Simplicity: Less is more so know when to stop and don't add too many items.
Read More About Creating Effective Displays
The problem is, creating a great window display is time-consuming, head scratching and expansive. The LiveWire cable system is the best way to create professional window displays that changes with the season. Purchase one display and use it for all your promotions.
How do you create affordable and effective window display?
The LivewireTM cable display system is a stylish and space-saving ceiling to floor shelving option that is ideal for showcasing your prime products. Choose one focal point per shelf and ensure that everything else only acts as an accompaniment to that focal point. Too much clutter can detract from your featured products.
SI Retail's acrylic risers allow you to create varying depths and heights for you to display your featured products, which will catch shoppers' eyes.
These products should also be enhanced with smart lighting that complements both day and night.
Make sure you are fully stocked with the products that you are promoting in your displays, and avoid promoting "limited edition" items. It is also advisable to place widely appealing and affordable products in your window display, so that customers are not discouraged by high prices and eclectic tastes.
If you are working to a theme, such as Christmas, keep this in mind while decorating your display, and stay within the one colour scheme or choose opposite colours for effect. Consistency is always highly effective.
When setting up your display, view it from outside as often as you can to ensure that it is working, and continue to tweak it as necessary. This may seem time-consuming, but your hard work will ultimately pay off through increased traffic and sales. And don't be afraid to ask your customers what they think; their feedback can be invaluable.
Above all, remember to keep those windows clean! Don't let those grubby finger marks ruin your hard work.
And for your inspiration, below is a selection of displays that uses the LiveWire Cable System