Richmond FC & X-GLOO
[caption id="attachment_340" align="alignleft" width="300"]X-GLOO & Richmond-FC X-GLOO & Richmond-FC[/caption]
Richmond FC has recently purchased its very own branded X-GLOO event tent to use on game days and at fundraising events for their charity partners.
"The X-GLOO systems provides us with a fantastic point of difference to other clubs and sporting teams - at events and on game day - in terms of straying away from standard marquees," says Jenkins.
Exclusive to SI Retail, the X-GLOO event tent is a new, eye-catching alternative to the standard marquees, and is perfect for promotional tours, exhibits, sponsorships, festivals, and sporting events. The X-GLOO event tent's quick set up, visual impact, and exclusivity make it a unique and outstanding branding tool. The ability to change messages as necessary, means that the X-GLOO event tent is always current, always appropriate, and always working as a key image-maker. As Paul Davie, Business Manager at SI Retail, explains, "This is one of my favourite aspects of the X-GLOO. It offers the opportunity to continually change the message that it is promoting. The way that the core brand is displayed on the roof, and the story is built on interchangeable walls, means the X-GLOO doesn't have a shelf life."
Since its release in Europe a few years ago, the X-GLOO event tent has been employed by some of the world's leading brands, such as Land Rover, Carlsberg, Red Bull, Etihad, Puma, Reebok, Nike, Goodyear, Hyundai, and Bacardi. "The big brands choose X-GLOO because whether they're at an outdoor event or an indoor exhibition, they know that the X-GLOO gets noticed," Davie confirms. And now Richmond FC is leading the way in Australia by using their branded X-GLOO on game days and at events.
"Our branded X-GLOO will be used on game day, outside our merchandise store near the MCG as an extra sales point for key items of merchandise," explains Jenkins. "We occasionally have fan development events pre-game, which would see us setting up the X-GLOO on our training oval for players to sit under to sign autographs and have photos taken with fans. We've already used it a few times as a registration point for kids' clinics during the school holidays - this was fantastic, as we directed people to register at the ‘Tiger Dome', which they easily identified as our X-GLOO. The main thing that attracted us to the X-GLOO was the ability to take it anywhere and virtually ‘pop' it up and have an instant brand presence. This is important to us as we do a lot of stuff out in the community, and it is not always possible or cost effective to hire traditional marquees."
"The X-GLOO not only looks different to other marquees, but it also operates with a patented inflation system that means there is no blower continually running and making a lot of noise," Davie explains. "With almost limitless customisation possibilities, the X-GLOO stands apart as a truly unique opportunity to promote your brand."
"The X-GLOO systems provides us with a fantastic point of difference to other clubs and sporting teams - at events and on game day - in terms of straying away from standard marquees," says Jenkins. "And this enables us to engage with our customers more readily."