The Brief

Carter’s used a complex in-store fixture that required installation by a trained US store-fitter.

When they expanded into the Asian market, it soon became obvious that this system was impractical and expensive to maintain.

They approached SI Retail to provide a solution.

Our Solution

Same look, better design - We redesigned the fixture to enable it to be flat packed and simple to install, without losing visual integrity. Our design was so like the original US fixtures that the client couldn’t distinguish between the two in a side-by-side test.

We have now built and supplied all fixtures for 40 Carter’s stores throughout Asia and one in Australia.