X

Fast, Low Cost Delivery

Secure Online Purchasing

Over 40 Years Industry Experience

Our Team

Peter Fuller

Peter Fuller

CEO

Peter has a successful track record in senior management – he has operated businesses for 29 years with 22 of these years at SI Retail. In the first 16-year stint at SI Retail, Peter performed a range of roles, which culminated in his position as Managing Director for 6 years. Peter returned to the company in 2010 for a 3-year contract to assist in the development of the Shanghai division focusing on international trade.
With Peter’s appointment to the CEO role in 2016, his business acumen, leadership and industry experience complements a highly skilled leadership team achieving optimal outcomes for our customers.

Mende Likoski

Mende Likoski

Strategic Projects & IT Manager

Mende has been with us since 2002, and brings extensive knowledge and experience of retail and telecoms to help SI Retail and its clients improve efficiency and save money. He knows the business inside-out and his input has been invaluable in creating better processes and happier clients.
Today he works closely with our sales teams and client managers on design drawings, prototyping and production orders, container packing configurations and supply logistics. His ability to evaluate processes and find the most cost-effective and efficient approaches has worked wonders for SI Retail and its clients.

Sharon Hutchison

Sharon Hutchison

Financial Controller

Sharon has over 25 years experience at the executive level managing a variety of businesses.  She has been with SI Retail for over 5 years helping the Senior Management further develop the business and ensuring that each customers expectations are met or exceeded.

 

 

Simon Davies

Simon Davies

Project Manager

Simon moved to Australia from Wales in 1996. He has over twenty years of national property experience in retail and commercial projects and has worked both client and contractor sides. Simon specialises in project management, facilities management, design value engineering, contract tendering and store expansions. His skills have developed with companies such as Sony, Telstra, David Jones, Samsung and The Bank of Queensland. Complimentary to his experience, Simon has also obtained a degree in design and a Masters in Business Administration.

Mitch Winter

Mitch Winter

Warehouse Manager

Mitch has 10 years experience working in warehousing, distribution and logistics. He works with our sales team on new projects and products; focusing on sourcing, purchasing and the inward goods supply chain.

He also collaborates with our team in China to ensure effective and timely production, container packing and cost effective shipments, to provide you with a complete order, on time, delivered anywhere in Australia.

Beatrice Turro

Beatrice Turro

Account Manager - Queensland

Beatrice has over 14 years of experience in Real Estate Property & Account Management. She started working at SI Retail 11 years ago and has progressed from being our Customer Service Manager to now working as our Strategic Customer Support Account Manager.

Beatrice supports the customer service department in addition to maintaining her own clients such as Super Retail Group (Supercheap Auto, Rays Outdoors, BCF, Amart, Rebel Sports), Curtain Wonderland, Blackwood’s, Coles, Pas Group, Samsonite, Myer and many more!

Beatrice specializes in custom-made projects and takes pride in establishing and developing long-term relationships with her customers. She loves to help and ensures that each client’s requirements are discussed in detail and each project runs to schedule.

She also assists in forecasting (to ensure a consistent supply of products), pricing and quoting (to obtain the best possible prices) and the roll out of new products/projects as required. Beatrice finds her role very rewarding and places an importance on communicating with her clients on a regular basis to ensure they are more than happy with our products and her services.

Robert Mackintosh

Robert Mackintosh

State Manager - Victoria

Robert is an experienced retailer with over 30 years’ exposure, working with retailers such as Caltex, Coles & Metcash.
He has operated in a number of national roles within the Merchandise, Marketing & Operations departments boasting extensive project management experience.

He has never been far away from the product range he now represents for SI retail today. Robert's role as our Melbourne based Account Manager is to build and maintain key customer relationships. He provides a high level of service to a number of large national retailers and seeks to find solutions to their product needs and requirements. He prides himself on being a strong problem solver and meeting customers’ needs with the right product and great customer service/support.

Genevieve Dobson

Genevieve Dobson

Account Manager - Victoria

Genevieve had over 10 years’ experience in Account Management roles within the Point of Sale and Display industry, before joining SI Retail in January 2017. She also has an Advanced Certificate in Arts (Visual Merchandising) and many years’ experience working as a Visual Merchandiser which enables her to better understand her client’s needs.

Genevieve’s role as our Melbourne based Account Manager is to build and maintain key customer relationships. Genevieve prides herself on providing a high level of service and an eye for detail. Her broad knowledge of products and manufacturing processes means she can meet and exceed client expectations from custom design and development, through to delivery.

Daniela Russell

Daniela Russell

Account Manager - New South Wales

Daniela’s experience comes from a mind-set that doesn’t stop improving and growing. She learned the industry by starting in customer service and quickly working her way to not only managing clients, but going out and winning clients on her own across the east coast of Australia.

Daniela is responsible for some of SI Retail’s biggest success stories like Road Tech Marine, Repco and EB Games, and is the type of person that gets the job done, while constantly bringing better ideas across store designs and logistics.

Caitlin Crosby

Caitlin Crosby

Marketing Coordinator

Caitlin is a senior marketing professional with over 10 years’ experience in developing and maintaining national marketing budgets for a variety of large franchise businesses. Her expertise shines in building global client relationships and in designing, managing and producing high-end events and marketing campaigns.

At SI Retail, Caitlin seeks to maintain brand standards and elevate brand exposure through effective online/traditional marketing campaigns. She is proactive and enjoys helping other teams, analysing digital marketing data and promoting the SI Retail brand with a customer-focused approach.

Ronnie Knell

Ronnie Knell

Industrial Designer

Ronnie has over 18 years’ experience in designing & developing award winning retail fixtures & displays.

Whether it’s through a quick thumbnail sketch, or a photo-realistic computer rendering; Ronnie combines a creative mindset with a technical eye for detail to present retail solutions that are eye-catching, manufacturable and within budget.

Izaak Critchley

Izaak Critchley

Industrial Designer

Izaak has 5 years of industrial design experience; coming from a product design background he has an exceptional eye for detail and a great understanding of designing for affordable manufacture. He prides himself on design aesthetics and a high resolution visual outcome.
Izaak brings a fresh perspective to the team, which often leads to innovative design solutions for new and existing clients.

Jerome Cahuya

Jerome Cahuya

Technical Engineering Manager

Jerome has almost 20 years in China, living the detail in efficiency and design practicality. An expert in connecting your brand vision (or retail concept) with specific manufacturing and engineering techniques to not only bring your vision to reality, but to optimise its practicality. And when he’s done it for the likes of Dockers, Sephora and Banana Republic, you can trust his engineering obsession and experience will maximise ROI on your retail environment.

China Office Team Members

China Office

Sign up for our newsletter

Get the latest updates by entering your email address