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Fast, Low Cost Delivery

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Over 40 Years Industry Experience

Our Team

Peter Fuller

Peter Fuller

CEO

Peter has a successful track record in senior management – he has operated businesses for 29 years with 22 of these years at SI Retail. In the first 16-year stint at SI Retail, Peter performed a range of roles, which culminated in his position as Managing Director for 6 years. Peter returned to the company in 2010 for a 3-year contract to assist in the development of the Shanghai division focusing on international trade.
With Peter’s appointment to the CEO role in 2016, his business acumen, leadership and industry experience complements a highly skilled leadership team achieving optimal outcomes for our customers.

Mende Likoski

Mende Likoski

Strategic Projects & IT Manager

Mende has been with us since 2002, and brings extensive knowledge and experience of retail and telecoms to help SI Retail and its clients improve efficiency and save money. He knows the business inside-out and his input has been invaluable in creating better processes and happier clients.
Today he works closely with our sales teams and client managers on design drawings, prototyping and production orders, container packing configurations and supply logistics. His ability to evaluate processes and find the most cost-effective and efficient approaches has worked wonders for SI Retail and its clients.

Sharon Hutchison

Sharon Hutchison

Financial Controller

Sharon has over 25 years experience at the executive level managing a variety of businesses.  She has been with SI Retail for over 5 years helping the Senior Management further develop the business and ensuring that each customers expectations are met or exceeded.

 

 

Mitch Winter

Mitch Winter

Warehouse Manager

Mitch has 10 years experience working in warehousing, distribution and logistics. He works with our sales team on new projects and products; focusing on sourcing, purchasing and the inward goods supply chain.

He also collaborates with our team in China to ensure effective and timely production, container packing and cost effective shipments, to provide you with a complete order, on time, delivered anywhere in Australia.

Beatrice Turro

Beatrice Turro

Account Manager - Queensland

Beatrice has over 14 years of experience in Real Estate Property & Account Management. She started working at SI Retail 11 years ago and has progressed from being our Customer Service Manager to now working as our Strategic Customer Support Account Manager.

Beatrice supports the customer service department in addition to maintaining her own clients such as Super Retail Group (Supercheap Auto, Rays Outdoors, BCF, Amart, Rebel Sports), Curtain Wonderland, Blackwood’s, Coles, Pas Group, Samsonite, Myer and many more!

Beatrice specializes in custom-made projects and takes pride in establishing and developing long-term relationships with her customers. She loves to help and ensures that each client’s requirements are discussed in detail and each project runs to schedule.

She also assists in forecasting (to ensure a consistent supply of products), pricing and quoting (to obtain the best possible prices) and the roll out of new products/projects as required. Beatrice finds her role very rewarding and places an importance on communicating with her clients on a regular basis to ensure they are more than happy with our products and her services.

Adam Faithfull

Adam Faithfull

Account Manager - Victoria

Adam joins SI Retail as our Melbourne based Account Manager to build and maintain key customer relationships. He has over ten years’ experience within the retail supply industry, holding positions as an Industrial Designer, Project Manager, Account Manager, Quality Control Manager and Business Development Manager. This experience has defined his professional skill set and expertise, to provide an all-round understanding of his customer’s requirements. He brings a wealth of experience in effective communcation, proactively and confidently engaging with customers, suppliers and colleagues, to ensure the job is completed right, on time and on budget.

With invaluable experience in supplier management (both locally and offshore), his strong understanding of manufacturing, shipping, pricing and quality control has significantly expanded his skill set within our industry.

Adam prides himself on providing a high level of service and strong eye for detail. His broad knowledge of products and manufacturing processes means he can meet and exceed client expectations from custom design and development, through to delivery.

Daniela Russell

Daniela Russell

Account Manager - New South Wales

Daniela’s experience comes from a mind-set that doesn’t stop improving and growing. She learned the industry by starting in customer service and quickly working her way to not only managing clients, but going out and winning clients on her own across the east coast of Australia.

Daniela is responsible for some of SI Retail’s biggest success stories like Road Tech Marine, Repco and EB Games, and is the type of person that gets the job done, while constantly bringing better ideas across store designs and logistics.

Caitlin Crosby

Caitlin Crosby

Marketing Coordinator

Caitlin is a senior marketing professional with over 10 years’ experience in developing and maintaining national marketing budgets for a variety of large franchise businesses. Her expertise shines in building global client relationships and in designing, managing and producing high-end events and marketing campaigns.

At SI Retail, Caitlin seeks to maintain brand standards and elevate brand exposure through effective online/traditional marketing campaigns. She is proactive and enjoys helping other teams, analysing digital marketing data and promoting the SI Retail brand with a customer-focused approach.

Ellie Birch

Ellie Birch

Marketing Assistant

Ellie has over ten years of experience in the customer service and retail sales fields. She has been with SI Retail since 2016 and started on her journey with the company in our customer service team. For the past couple of years, Ellie has assisted the marketing team with creating blog content, social media posts, market research and helping to build the SI Retail brand. In May of 2021, Ellie transitioned from full-time customer service team member to solely assisting SI Retail’s Marketing Coordinator.

Ronnie Knell

Ronnie Knell

Industrial Designer

Ronnie has over 18 years’ experience in designing & developing award winning retail fixtures & displays.

Whether it’s through a quick thumbnail sketch, or a photo-realistic computer rendering; Ronnie combines a creative mindset with a technical eye for detail to present retail solutions that are eye-catching, manufacturable and within budget.

Jerome Cahuya

Jerome Cahuya

Technical Engineering Manager

Jerome has almost 20 years in China, living the detail in efficiency and design practicality. An expert in connecting your brand vision (or retail concept) with specific manufacturing and engineering techniques to not only bring your vision to reality, but to optimise its practicality. And when he’s done it for the likes of Dockers, Sephora and Banana Republic, you can trust his engineering obsession and experience will maximise ROI on your retail environment.

Charlie Pei

Charlie Pei

Projects Coordinator

Charlie brings considerable experience to SI Retail. He worked in the shipping industry for a freight forwarder in China before moving to Australia 20 years ago. Since then, he has gained invaluable experience in purchasing, focusing on inventory management, demand forecasting, production and distribution. Working as a project manager in recent years, Charlie has experienced first-hand what it takes to bring a project to life from the initial concept right through to mass production.

At SI Retail, Charlie’s role comprises of working closely with domestic/international suppliers to negotiate prices, expedite production and resolve any QC issues. He looks after our entire supply chain process to ensure cost effective and high-quality results. He also assists in sourcing new products to coincide with SI Retail’s strategic new product development plans.

                  Customer Service Team Members                                            China Office Team Members

SI Retail Customer Service Team     SI Retail China Team Members

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