Our Team

Peter has a successful track record in senior management – he has operated businesses for 29 years with 22 of these years at SI Retail. In the first 16-year stint at SI Retail, Peter performed a range of roles, which culminated in his position as Managing Director for 6 years. Peter returned to the company in 2010 for a 3-year contract to assist in the development of the Shanghai division focusing on international trade.
With Peter’s appointment to the CEO role in 2016, his business acumen, leadership and industry experience complements a highly skilled leadership team achieving optimal outcomes for our customers.

Mende has been with us since 2002, and brings extensive knowledge and experience of retail and telecoms to help SI Retail and its clients improve efficiency and save money. He knows the business inside-out and his input has been invaluable in creating better processes and happier clients.
Today he works closely with our sales teams and client managers on design drawings, prototyping and production orders, container packing configurations and supply logistics. His ability to evaluate processes and find the most cost-effective and efficient approaches has worked wonders for SI Retail and its clients.

Sharon has over 25 years experience at the executive level managing a variety of businesses.  She has been with SI Retail for over 5 years helping the Senior Management further develop the business and ensuring that each customers expectations are met or exceeded.

 

 

Mitch has 10 years experience working in warehousing, distribution and logistics. He works with our sales team on new projects and products; focusing on sourcing, purchasing and the inward goods supply chain.

He also collaborates with our team in China to ensure effective and timely production, container packing and cost effective shipments, to provide you with a complete order, on time, delivered anywhere in Australia.

Beatrice has over 14 years of experience in Real Estate Property & Account Management. She started working at SI Retail 16 years ago and has progressed from being our Customer Service Manager to now working as our Strategic Customer Support Account Manager.

Beatrice supports the customer service department in addition to maintaining her own clients such as Super Retail Group (Supercheap Auto, Rays Outdoors, BCF, Amart, Rebel Sports), Curtain Wonderland, Blackwood’s, Coles, Pas Group, Samsonite, Myer and many more!

Beatrice specializes in custom-made projects and takes pride in establishing and developing long-term relationships with her customers. She loves to help and ensures that each client’s requirements are discussed in detail and each project runs to schedule.

She also assists in forecasting (to ensure a consistent supply of products), pricing and quoting (to obtain the best possible prices) and the roll out of new products/projects as required. Beatrice finds her role very rewarding and places an importance on communicating with her clients on a regular basis to ensure they are more than happy with our products and her services.

Daniela’s experience comes from a mind-set that doesn’t stop improving and growing. She learned the industry by starting in customer service and quickly working her way to not only managing clients, but going out and winning clients on her own across the east coast of Australia.

Daniela is responsible for some of SI Retail’s biggest success stories like Road Tech Marine, Repco and EB Games, and is the type of person that gets the job done, while constantly bringing better ideas across store designs and logistics.

Caitlin is a senior marketing professional with over 10 years’ experience in developing and maintaining national marketing budgets for a variety of large franchise businesses. Her expertise shines in building global client relationships and in designing, managing and producing high-end events and marketing campaigns.

At SI Retail, Caitlin seeks to maintain brand standards and elevate brand exposure through effective online/traditional marketing campaigns. She is proactive and enjoys helping other teams, analysing digital marketing data and promoting the SI Retail brand with a customer-focused approach.

Jerome has almost 20 years in China, living the detail in efficiency and design practicality. An expert in connecting your brand vision (or retail concept) with specific manufacturing and engineering techniques to not only bring your vision to reality, but to optimise its practicality. And when he’s done it for the likes of Dockers, Sephora and Banana Republic, you can trust his engineering obsession and experience will maximise ROI on your retail environment.

Ronnie has over 18 years’ experience in designing & developing award winning retail fixtures & displays.

Whether it’s through a quick thumbnail sketch, or a photo-realistic computer rendering; Ronnie combines a creative mindset with a technical eye for detail to present retail solutions that are eye-catching, manufacturable and within budget.

Harry has recently completed his studies in industrial design and mechanical engineering and is the newest addition to the SI Retail team! Harry’s diverse technical knowledge, passion for small business and effective visual communication allow him to work independently and alongside our senior industrial designer to produce desirable, viable and feasible retail solutions.