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Shop Fittings – One Stop Solutions for Retail

If you’re in the process of opening a retail or other customer-facing business it’s important to work with a company that has experience in shop fittings.

We’ve been working with retail businesses for more than 40 years helping them optimise their merchandise and enhance their in-store environments with high-quality off the shelf and custom-made products.

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Planning and laying out a storefront is challenging

When it comes to planning and laying out your storefront there are several challenges to meet. Customers need adequate room to walk and browse with easy access to the products that you are selling.

Your merchandising needs to be displayed in a way that aligns with product type and customer expectations while also tying in with your own unique style. This is where good shopfitting comes in.

There’s something very powerful about merchandise that’s beautifully displayed. It almost makes a person feel compelled to buy it because it’s been presented so well, and this is something that can only be achieved with the correct shop fitting.

In other words, the shop fittings you choose to display your products communicate a great deal to potential customers who walk through your doors. In short, they do more than just display your merchandise. They create an impression.

As a result, the first question to consider with regards to retail displays is what sort of impression do you want to make?

For instance, if you were selling high-end products and wanted to create a refined and exclusive atmosphere your choice of shop fittings would be vastly different than if you were looking to create a homely casual environment.

Aside from deciding on the ‘mood’ for your store and narrowing down your retail display solutions, there are other things to consider.

Building a brand that attracts customers

While it may seem obvious that your retail display solutions should match the objectives of your company’s branding and colour scheme, this is something that is often overlooked, especially by small businesses.

In the case of a pharmacy, for instance, it’s critical to choose shop fittings that convey a feeling of cleanliness, organisation and order – consumers naturally expect this from businesses affiliated to the health industry.

Our classic gondolas, for example, are available in durable steel with a white powder coating and slimline brackets which remain out of sight beneath the shelves. Providing a fresh neat appearance, they’re ideally suited to pharmacies.

Available styles

Beyond the standard options of cabinets, shelves and modular racks try and create  customised solutions which maximise your floor space and highlight your products, making them stand out.

The right type of shop fittings will provide the means for adding signage, showcasing products to their best advantage, and making use of space which may otherwise have gone unused such as above shelves and racks.

Pegboard is a great material and enables stores to create visually exciting displays of smaller products which can sometimes be overlooked. When placed at the point of sale, a rotating pegboard gondola will promote impulse buys and help increase revenue.

Shoppers also find dump bin baskets particularly exciting and the fuller the better. Depending on where they’re placed, they offer a 360-degree view. This type of display stand is ideal for temporary lines and promotional products and customers will automatically make a beeline for them.

Functionality and Versatility

Try not to focus so much on aesthetics that you forget functionality. Instead, make sure that every detail you add has a purpose. Make use of wire or wicker baskets to display your products in a unique manner. No matter what sort of products you sell, there’s an accessory that allows you to display it. Some of these accessories include drawers with rollers and magazine racks.

If you run a store that has a high turnover of products you should consider how your shop fittings will meet the changing needs of your business. For instance, if you run a clothing store, you know that with each season comes a change of merchandise. Therefore, it’s important to choose display systems that are as practical for displaying summer dresses as they are winter coats.

Conclusion

Never under-estimate the importance of good shop fitting – it’s crucial to running a successful business.

When it comes to choosing the right shop fittings you need a company you can trust to deliver cutting edge solutions that fit the needs of businesses in virtually every industry.

Click into the boxes below to learn more about our extensive range of retail shop fittings and if you need any guidance or questions answered, please don’t hesitate to contact us.

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