The Brief

With tight deadlines and hundreds of custom shopfittings and displays required, SI Retail is proud to have played a major role in the supply and installation of custom fixtures for the new Rebel Store located at Emporium Melbourne in Victoria which opened its doors on Thursday 30th November 2023.

SI Retail was approached again to partner with Rebel for their biggest and most immersive store yet. To turn concepts and designs into working fixtures, over 45 new drawings had to be design engineered by SI Retail's Industrial Designer.  This meant manufacturing and supplying hundreds of different fixtures and fittings and ensuring crucial delivery times were met before the store opening. 

Our Solution

Our teams achieved exceptional craftsmanship in joinery and metalwork, ensuring a remarkably high standard in every piece. Prior to mass production, each item underwent prototyping to guarantee precision.

The creation of these bespoke store fixtures involved collaboration with specialized factories, each focusing on metalwork, acrylic, fiberglass, joinery, and fabric. Additionally, our EZI-Q® system, designed to generate revenue, seamlessly aligned with their brand, and enhanced the modern store design, complimenting and integrating with all other store fittings.

Collaborating with Rebel and their associates was an absolute delight for everyone at SI Retail, and we eagerly anticipate the opportunity to work with them again in the near future.

Features

• 45 x NEW fixtures and fittings design engineered in-house and manufactured overseas
• Top-tier quality assurance throughout the entire project
• Hundreds of custom fixtures manufactured and delivered on time
• SI Retail staff assisted with the installation