Spring Reset: 5 Shopfitting Tweaks That Freshen Up Your Store for the Season

Spring is the season of renewal, fresh ideas, and awakening, and the Australian retail landscape comes alive with new energy and opportunity. Research consistently shows that Australians' interest in purchasing increases during spring. The weather becomes warmer and lighter, and you can feel a brighter energy. People are ready to shop again and are busy preparing for this new season.

After winter, customers look for something new and exciting; they instantly notice when things change and are ready to explore and buy. You don't want to miss out on sales, so it's the perfect time to give your store a new look.

Changing the look of your store doesn't need to be something dramatic. Small changes can make a big difference. You don't have to spend a fortune or close your store for weeks. These five simple shopfitting tweaks can help customers notice your store and buy more.

1. Change Your Retail Fitout to Optimise Flow and Basket Size

Your store layout should guide customers like a map. It should help people find what they want and show them things they didn't know they needed.

Walk through your store like a customer would. Do you get stuck in narrow aisles? Are there corners where products just sit collecting dust? Consider moving fixtures or swapping product zones, which can energise your space and improve shopping flow.

We have some actionable spring shopfitting tips for you:

• Put your best-selling items upfront, where people naturally look first.
• Group related products together, not similar ones. You should tell a story and present products in action, like everything for a barbecue in one area.
• Make sure customers can see from one end of your store to the other. Clutter is your enemy. Even if you have a lot to offer, don't put it all out.

The goal is to create a clear path that takes customers around your whole store. When people can navigate easily and discover new products, they buy more.

2. Fix Your Lighting to Make Everything Look Better

Lighting sets the tone of your store, and targeted lighting can attract attention to individual items or groups of products. If it's set up to best highlight and accentuate, it positively affects buying behaviour and keeps customers in-store longer.

What you can do:

• Switch to LED lights, which are cheaper to run and look better.
• Use bright lights in busy areas to keep energy high.
• Use softer lights where you want people to slow down and browse.
• Light up dark corners so every part of your store feels welcoming.
• Use warm tones in fashion or lifestyle stores to evoke friendliness and present products at their best.
• Shine extra light on featured products.
• Make sure your shopfront is well-lit so people know you're open. If your store feels dark and unwelcoming from the start, people will leave without buying anything. #BBD0E0 »